[{"data":1,"prerenderedAt":262},["ShallowReactive",2],{"insights-all-1":3,"webinars":110,"crumb:\u002Finsights":15},{"posts":4,"pageCount":109},[5,19,27,37,46,54,62,70,77,85,93,101],{"path":6,"title":7,"description":8,"date":9,"type":10,"topic":11,"image":12,"imageAlt":13,"imageTint":14,"author":15,"speakers":16,"draft":18},"\u002Finsights\u002Fai-and-automation-without-the-hype","AI and automation without the hype: where to start","AI and automation for SMEs, without the hype: Jason Mashinchi’s CambsB2B talk on where to start, what holds teams back and how to build confidence.","2026-06-18","talk","ai-automation","\u002Fimages\u002Finsights\u002Fcambs-b2b-north-2026.jpg","Jason Mashinchi speaking at a lectern at CambsB2B North",true,null,[17],"Jason Mashinchi",false,{"path":20,"title":21,"description":22,"date":23,"type":10,"topic":11,"image":24,"imageAlt":25,"imageTint":14,"author":15,"speakers":26,"draft":18},"\u002Finsights\u002Fpeerless-plastics-event","What does AI actually look like in a manufacturing business? 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intern",[],{"path":55,"title":56,"description":57,"date":58,"type":32,"topic":33,"image":59,"imageAlt":60,"imageTint":18,"author":15,"speakers":61,"draft":18},"\u002Finsights\u002Fkinabase-becomes-a-patron","Kinabase becomes a Patron of the Cambridgeshire Chamber of Commerce","Kinabase is proud to announce that we have joined the Cambridgeshire Chamber of Commerce as its newest Patron member.","2025-05-20","\u002Fimages\u002Finsights\u002Fkinabase-cambridgeshire-chamber-patron.jpg","The Kinabase and Cambridgeshire Chambers of Commerce logos",[],{"path":63,"title":64,"description":65,"date":66,"type":32,"topic":33,"image":67,"imageAlt":68,"imageTint":14,"author":15,"speakers":69,"draft":18},"\u002Finsights\u002Fone-to-watch","Cambridge Kinetics win ‘One to Watch’ at the Cambridge Independent Science & Technology Awards","Cambridge Kinetics is thrilled to have been named ‘One to Watch’ at the Cambridge Independent Science & Technology Awards.","2025-05-16","\u002Fimages\u002Finsights\u002Fone-to-watch-2025.jpg","Jason Mashinchi and Mike Lewzey with the One to Watch award",[],{"path":71,"title":72,"description":73,"date":74,"type":32,"topic":33,"image":75,"imageAlt":17,"imageTint":14,"author":15,"speakers":76,"draft":18},"\u002Finsights\u002Ffounder-joins-cambridgeshire-chamber-board","Our founder joins the Cambridgeshire Chamber of Commerce Board","Cambridge Kinetics’ founder Jason Mashinchi has been appointed to the Board of the Cambridgeshire Chamber of Commerce.","2025-04-30","\u002Fimages\u002Finsights\u002Fjason-mashinchi-2025.jpg",[],{"path":78,"title":79,"description":80,"date":81,"type":32,"topic":33,"image":82,"imageAlt":83,"imageTint":14,"author":15,"speakers":84,"draft":18},"\u002Finsights\u002Fifm-student-placement-marketing-and-ai","Startups, manufacturing and innovation – new IfM students at Cambridge Kinetics","Cambridge Kinetics teamed up with two more IfM students from the University of Cambridge to discover new ways to innovate.","2025-03-25","\u002Fimages\u002Finsights\u002Fifm-students-mar-2025.jpg","Thinley and Joud, IfM students from the University of Cambridge",[],{"path":86,"title":87,"description":88,"date":89,"type":32,"topic":33,"image":90,"imageAlt":91,"imageTint":14,"author":15,"speakers":92,"draft":18},"\u002Finsights\u002Fmwc-barcelona","Kinabase at MWC25 – a glimpse into the future of tech","Kinabase touched down in Barcelona for MWC25, where our founder Jason and Marketing Manager Laura immersed themselves in a whirlwind of innovation.","2025-03-12","\u002Fimages\u002Finsights\u002Fmwc-barcelona-2025-cover.jpg","Three photos from MWC25: Jason outside the venue, a headset on display, and a panel on the main stage",[],{"path":94,"title":95,"description":96,"date":97,"type":10,"topic":11,"image":98,"imageAlt":99,"imageTint":14,"author":15,"speakers":100,"draft":18},"\u002Finsights\u002Fmachine-learning-vs-human-learning","Our founder joins “Machine Learning vs. Human Learning” expert panel for Innovate UK","As we continue leading the way in AI-driven business innovation, our founder, Jason Mashinchi, joined a panel of industry experts at “Machine Learning vs. Human Learning – What Have We Learned?”.","2025-03-05","\u002Fimages\u002Finsights\u002Fmachine-learning-vs-human-learning-panel.jpg","Jason Mashinchi on the panel at St John’s Innovation Centre",[17],{"path":102,"title":103,"description":104,"date":105,"type":32,"topic":33,"image":106,"imageAlt":107,"imageTint":14,"author":15,"speakers":108,"draft":18},"\u002Finsights\u002Fifm-student-placement-customer-journeys","Cambridge Kinetics & the University of Cambridge – our IfM student placement at Kinabase","Cambridge Kinetics teamed up with four IfM students from the University of Cambridge to refine customer journeys for Kinabase.","2025-02-27","\u002Fimages\u002Finsights\u002Fifm-students-feb-2025.jpg","Our four IfM students from the University of Cambridge",[],5,[111,199],{"id":112,"title":113,"address":15,"agenda":114,"agendaTitle":15,"body":130,"category":152,"coords":15,"date":153,"description":136,"draft":18,"endDate":15,"extension":154,"format":155,"guest":156,"image":166,"imageAlt":167,"imageCaption":15,"lead":168,"location":169,"meta":170,"navigation":14,"organiser":15,"path":171,"presence":172,"recording":15,"registration":181,"role":186,"seo":187,"speakers":188,"stem":194,"summary":195,"ticketNote":196,"time":197,"travel":15,"url":15,"venue":15,"writeUp":15,"__hash__":198},"events\u002Fevents\u002Fgrowing-safely-cyber-security-webinar.md","Growing Safely: Cyber Security, Software, and AI",[115,119,123,127],{"time":116,"title":117,"detail":118},"10:30","Welcome and introductions","Meet the hosts and our guest speaker, Simon Bridge.",{"time":120,"title":121,"detail":122},"10:35","Fireside chat with Simon","Growing safely, choosing suppliers you can trust, AI tools without losing control, and the essentials.",{"time":124,"title":125,"detail":126},"11:05","Live Q&A","Put your own questions to Simon and the team.",{"time":128,"title":129},"11:15","Close",{"type":131,"value":132,"toc":148},"minimark",[133,137,145],[134,135,136],"p",{},"As a business grows, so does its footprint. Every new hire needs accounts, every new customer adds records, and every new platform is another supplier holding your data. Add AI tools that can read, write and act on that data, and it gets harder to say with confidence who has access to what.",[134,138,139,140,144],{},"In this webinar, we will sit down with ",[141,142,143],"strong",{},"Simon Bridge",", Technical Director at Cambridge Cyber Security, to discuss the questions growing businesses bring to us about keeping their data, systems and customers safe.",[134,146,147],{},"Together we will look at what changes as you scale, how to vet the suppliers and platforms that hold your data, how to get the benefits of AI-first tools while staying in control, and finish with the essentials every growing business should have in place to stay secure.",{"title":149,"searchDepth":150,"depth":150,"links":151},"",2,[],"webinar","2026-10-22","md","online",{"name":143,"role":157,"organisation":158,"image":159,"bio":160,"credentials":161},"Technical Director","Cambridge Cyber Security","\u002Flogos\u002Fcambridge-cyber-security-icon.png","Simon has over 25 years’ experience in IT and cyber security, turning complex technical challenges into clear, practical solutions that support the business rather than get in its way. He leads and mentors the team at Cambridge Cyber Security, helping organisations build stronger security, greater resilience and lasting confidence in their operations.",[162,163,164,165],"PraCSP","NCSC Cyber Advisor","Defence Cyber Certification Assessor","Lead CE+ Assessor","\u002Fimages\u002Fevents\u002Fgrowing-safely-cyber-security-webinar.jpg","A member of our team at his desk, looking at a map of records on screen","Growing businesses take on new software, new suppliers and, increasingly, AI tools faster than they can check what each one does with their data. This session is about keeping up without risking security.","Online",{},"\u002Fevents\u002Fgrowing-safely-cyber-security-webinar",{"title":173,"body":174,"points":175},"Who this is for, and what you’ll leave with","This session is for business owners, operations leads and anyone who ends up choosing the software, even if security isn’t in their job title. Bring your questions for the live Q&A at the end.",[176,177,178,179,180],"A clear picture of which risks change as your team, customer base and tool stack grow, and where the gaps tend to open up","The questions to ask before trusting a supplier or platform with your data, and the warning signs worth walking away from","A practical view of AI-first tools, where they help, where they carry risk, and how to keep sensible limits on what they can see and do","The essentials every growing business should have in place","A take-home worksheet with a quick cyber security checklist to fill in and keep, and a list of useful resources",{"url":182,"embed":183,"label":184,"note":185},"https:\u002F\u002Fportal.kinabase.cloud\u002Fform\u002FJVbN2nyVdUIBpjoHi3drLotAAdzJmF1dJpZeNpBVhJ8","https:\u002F\u002Fportal.kinabase.cloud\u002Fform\u002FJVbN2nyVdUIBpjoHi3drLotAAdzJmF1dJpZeNpBVhJ8?embed=1","Save my place","45 minutes, free, online. Everyone who registers gets the recording and the take-home checklist afterwards.","hosting",{"title":113,"description":136},[189,191],{"name":35,"role":190},"Systems Consultant",{"name":192,"role":193},"Millie Martin","Marketing Manager","events\u002Fgrowing-safely-cyber-security-webinar","Every new customer, hire and platform adds to the data your business holds and the number of places it lives. Join us and Simon Bridge of Cambridge Cyber Security to look at how to vet the suppliers that hold your data, use AI tools without losing control, and cover the essentials as you grow.","Free, limited seats","10:30–11:15","Xay8byCxXUSBjrqOogabnWmaNGWc-WbSyPw8rkNvCx0",{"id":200,"title":201,"address":15,"agenda":202,"agendaTitle":15,"body":225,"category":152,"coords":15,"date":238,"description":229,"draft":18,"endDate":15,"extension":154,"format":155,"guest":15,"image":239,"imageAlt":240,"imageCaption":15,"lead":241,"location":169,"meta":242,"navigation":14,"organiser":15,"path":243,"presence":244,"recording":15,"registration":252,"role":186,"seo":255,"speakers":256,"stem":259,"summary":260,"ticketNote":196,"time":197,"travel":15,"url":15,"venue":15,"writeUp":15,"__hash__":261},"events\u002Fevents\u002Ftoo-many-tools.md","Too Many Tools, Too Many Spreadsheets",[203,206,209,213,217,221],{"time":116,"title":204,"detail":205},"Too many tools, or not enough?","Why businesses end up paying for multiple disconnected platforms, relying on increasingly complicated spreadsheets, or doing both at the same time.",{"time":120,"title":207,"detail":208},"Making sense of the software market","An overview of the main software categories, what they are designed to do and where the gaps and overlaps usually appear.",{"time":210,"title":211,"detail":212},"10:45","Choosing the right tools for the job","How to compare established platforms, smaller providers and the growing number of AI-powered tools against the work you actually need them to do.",{"time":214,"title":215,"detail":216},"10:50","Case study: consolidating multiple platforms","How we helped one of our clients remove several disconnected platforms and centralise their data and operations in one place.",{"time":218,"title":219,"detail":220},"11:00","Bringing the team with you","Practical ways to introduce new processes and tools without disrupting day-to-day work or sending people back to their personal spreadsheets.",{"time":222,"title":223,"detail":224},"11:10","Questions and next steps","Bring your own software tangle for the Q&A, and leave with a clearer idea of what to look at first.",{"type":131,"value":226,"toc":236},[227,230,233],[134,228,229],{},"Most businesses seem to end up at one of two extremes. There is a platform for finance, another for marketing, another for projects and several more silently renewing in the background. Or there is one spreadsheet doing the work of a CRM, a project tracker, a finance system and whatever else needed somewhere to live that week.",[134,231,232],{},"Neither option looks particularly expensive at first. A £20 monthly subscription feels manageable, and Excel is already there. The cost becomes clearer when you multiply subscriptions across the team, use only a fraction of the functionality and still spend productive time finding files, checking versions and working around gaps.",[134,234,235],{},"In this webinar, we look at the problem that using too many or not enough tools creates for businesses, map out the current software landscape, look at how to choose tools that fit the job and the budget, and share practical ways to introduce change without losing the team along the way.",{"title":149,"searchDepth":150,"depth":150,"links":237},[],"2026-08-27","\u002Fimages\u002Fevents\u002Ftoo-many-tools.jpg","A member of our team sketching on a whiteboard while colleagues look on","Many businesses either have a new platform for every function, or another sheet in the spreadsheet they already know. Both become expensive once you account for duplicated work and the time spent trying to find the right data.",{},"\u002Fevents\u002Ftoo-many-tools",{"title":173,"body":245,"points":246},"This session is for anyone whose software costs keep creeping up, whose shared drive is becoming a maze of spreadsheets, or whose team still relies on personal workarounds despite all the platforms already in place. Bring your questions for the Q&A at the end.",[247,248,249,250,251],"A clearer view of which pattern your business fits and how much it is costing you","A current map of the main categories of business software and what they are designed to do","A way to evaluate tools against the job, the budget and the people who need to use them","A framework for introducing a new platform or process without losing the team or disrupting day-to-day work","A worksheet to take back to your own operation and start on",{"url":253,"label":184,"note":254},"https:\u002F\u002Fportal.kinabase.cloud\u002Fform\u002FtmjTUTLk-7tGgZY9ng_Yr3QWSGLQtCxd7uZGs8GArSQ","45 minutes, free, online. Bring the platforms, spreadsheets and workarounds you’re trying to make sense of.",{"title":201,"description":229},[257,258],{"name":35,"role":190},{"name":192,"role":193},"events\u002Ftoo-many-tools","Does your business have a separate platform for every function, or a growing maze of spreadsheets for everything? In this webinar, we look at the costs of both extremes, map out the current software landscape, and explain how to choose the right tools.","7zVjRoXIv2uJJFE5KTvuG-H7aJ_lOwkKudBXr8155Wg",1791858058707]