[{"data":1,"prerenderedAt":596},["ShallowReactive",2],{"insight-\u002Finsights\u002Fai-and-automation-without-the-hype":3,"insights-all":169,"crumb:\u002Finsights\u002Fai-and-automation-without-the-hype":5},{"id":4,"title":5,"author":6,"body":7,"date":152,"description":153,"draft":154,"extension":155,"image":156,"imageAlt":157,"imageTint":158,"meta":159,"navigation":158,"path":160,"seo":161,"speakers":162,"stem":164,"tags":165,"topic":166,"type":167,"updated":6,"__hash__":168},"insights\u002Finsights\u002Fai-and-automation-without-the-hype.md","AI and automation without the hype: where to start",null,{"type":8,"value":9,"toc":143},"minimark",[10,14,20,23,26,31,34,41,47,53,59,63,66,69,73,76,79,83,86,114,118,121,124,127],[11,12,13],"p",{},"At CambsB2B North on 11th June 2026, our Managing Director, Jason Mashinchi, gave a talk on a question we hear from almost every SME we work with: “Where do you actually begin with AI?”",[11,15,16],{},[17,18,19],"strong",{},"AI adoption for SMEs involves identifying which repetitive or data-heavy tasks can be handled more efficiently by AI tools, starting with clear inputs and measurable outputs.",[11,21,22],{},"With plenty of questions and uncertainty in the room, the audience was hooked on every word, with many businesses clearly keen to move past the noise and find something practical to help them free up headspace for the work that actually matters.",[11,24,25],{},"Here is a recap of the main points for anyone who couldn’t make it or wants a reminder of what was covered.",[27,28,30],"h2",{"id":29},"the-opportunity-and-the-hesitation-with-ai","The opportunity, and the hesitation with AI",[11,32,33],{},"Every industry is going through some form of digital transformation, and AI sits right at the front of it. The potential is real: better efficiency, higher quality, lower costs, and time freed up for the work that actually matters. The hesitation is just as real. We hear the same “yes, but” responses again and again.",[11,35,36,40],{},[37,38,39],"em",{},"“We lack the expertise.”"," – New tools let non-engineers build systems and understand their own data.",[11,42,43,46],{},[37,44,45],{},"“It’s too expensive.”"," – Start small, let the service scale, and the efficiency gains often pay for themselves.",[11,48,49,52],{},[37,50,51],{},"“Our data isn’t good enough.”"," – You already have usable data, AI works with small sets, and it can help you collect more.",[11,54,55,58],{},[37,56,57],{},"“It’ll disrupt our workforce.”"," – In practice, it augments people by taking the tedious work away, allowing staff to focus solely on higher-value tasks.",[27,60,62],{"id":61},"what-ai-is","What AI is",[11,64,65],{},"Jason’s framing went down well with the audience. Think of AI as a very knowledgeable intern. Fast, capable, and occasionally confidently wrong. Large language models predict the next most likely word, so they can make things up, which means you should always verify.",[11,67,68],{},"It works best on tasks where you can tell whether the answer is right, and the old rule applies more than ever: put rubbish in, expect rubbish out.",[27,70,72],{"id":71},"understand-your-data-processes-and-systems","Understand your data, processes and systems",[11,74,75],{},"A recurring theme was that the foundations matter more than the tools. Most businesses want a single system that runs everything, yet the reality is that data is spread across SharePoint folders, CRM, ERP systems, spreadsheets, and even filing cabinets. Most of the pain shows up at the joins, where information is re-keyed between disconnected tools.",[11,77,78],{},"The same goes for processes. You cannot automate a process you cannot describe, so understanding how work really flows, including the hand-offs and the workarounds, often delivers quick wins before AI is even involved. Information should flow through the business, not around it.",[27,80,82],{"id":81},"four-practical-ways-to-put-ai-to-work","Four practical ways to put AI to work",[11,84,85],{},"Jason set out four levels, each adding more leverage and demanding more from your data:",[87,88,89,96,102,108],"ul",{},[90,91,92,95],"li",{},[17,93,94],{},"Asking and exploring:"," Q&A over documents, summaries and “what if” questions",[90,97,98,101],{},[17,99,100],{},"Instructing:"," drafting emails, reports, plans, or code",[90,103,104,107],{},[17,105,106],{},"Reviewing:"," refining your own work, improving tone, clarity, and structure",[90,109,110,113],{},[17,111,112],{},"Automating:"," multi-step workflows that update systems and handle tasks end to end",[27,115,117],{"id":116},"a-sensible-way-to-start-adopting-ai","A sensible way to start adopting AI",[11,119,120],{},"The advice for getting going was refreshingly down-to-earth. Start with the outcome you want and work backwards. Essentially, what pain points do you want to eradicate? Consolidate your data so it is consistent and accessible. Automate data collection to cut out failure points. Document what you do and how you make decisions, which Jason described as “gold dust” for getting better results from AI.",[11,122,123],{},"A safe pilot follows a simple loop: choose a pain point, experiment with real tasks, measure whether the output is good enough, build confidence within the team, then review, and keep asking why. The worst thing any business can do is nothing at all, especially with how clever these AI models are becoming.",[11,125,126],{},"A big thank you to the Cambridgeshire Chamber of Commerce team for organising such a well-run event, and everyone who stopped by our stand to talk through their challenges. It was a pleasure to meet new faces and catch up with familiar ones, too.",[11,128,129,130,137,138,142],{},"You can find out more about Jason’s talks, and book him to speak at your event on AI and business process improvement, on ",[131,132,136],"a",{"href":133,"rel":134},"https:\u002F\u002Fjasonmashinchi.com\u002Fspeaking",[135],"nofollow","his speaking page",". If you’d like training for your own team, see ",[131,139,141],{"href":140},"\u002Fwhat-we-do\u002Ftraining","Training",".",{"title":144,"searchDepth":145,"depth":145,"links":146},"",2,[147,148,149,150,151],{"id":29,"depth":145,"text":30},{"id":61,"depth":145,"text":62},{"id":71,"depth":145,"text":72},{"id":81,"depth":145,"text":82},{"id":116,"depth":145,"text":117},"2026-06-18","AI and automation for SMEs, without the hype: Jason Mashinchi’s CambsB2B talk on where to start, what holds teams back and how to build confidence.",false,"md","\u002Fimages\u002Finsights\u002Fcambs-b2b-north-2026.jpg","Jason Mashinchi speaking at a lectern at CambsB2B North",true,{},"\u002Finsights\u002Fai-and-automation-without-the-hype",{"title":5,"description":153},[163],"Jason Mashinchi","insights\u002Fai-and-automation-without-the-hype",[],"ai-automation","talk","CTef9al4n1xdEOnlpooFbiBPC0w_rnU1HL8R54cAuJo",[170,172,180,190,199,207,215,223,230,238,246,254,262,270,278,286,294,303,311,319,327,333,339,347,355,363,372,380,388,396,404,412,421,429,438,446,452,460,468,476,484,492,500,508,516,524,532,540,548,556,564,572,580,588],{"path":160,"title":5,"description":153,"date":152,"type":167,"topic":166,"image":156,"imageAlt":157,"imageTint":158,"author":6,"speakers":171,"draft":154},[163],{"path":173,"title":174,"description":175,"date":176,"type":167,"topic":166,"image":177,"imageAlt":178,"imageTint":158,"author":6,"speakers":179,"draft":154},"\u002Finsights\u002Fpeerless-plastics-event","What does AI actually look like in a manufacturing business? Cambridge Kinetics at Peerless Plastics Conference","Jason Mashinchi joined manufacturers and engineers at the Peerless Plastics & Engineered Surfaces conference to explore where SMEs can start with AI.","2026-04-28","\u002Fimages\u002Finsights\u002Fpeerless-plastics-2026.jpg","Jason Mashinchi speaking in front of exhibition banners at the Peerless Plastics conference",[163],{"path":181,"title":182,"description":183,"date":184,"type":185,"topic":186,"image":187,"imageAlt":188,"imageTint":158,"author":6,"speakers":189,"draft":154},"\u002Finsights\u002Fwelcome-alena","New addition to Kinabase team: meet our Systems Consultant","Alena Gorb joins Kinabase as a Systems Consultant, helping clients design, improve and scale their operational systems.","2026-03-10","news","company-news","\u002Fimages\u002Finsights\u002Falena-gorb.jpg","Alena Gorb",[],{"path":191,"title":192,"description":193,"date":194,"type":167,"topic":166,"image":195,"imageAlt":196,"imageTint":158,"author":6,"speakers":197,"draft":154},"\u002Finsights\u002Fai-adoption-as-an-sme","Cambridge Kinetics joined “Your Journey to AI Adoption as an SME”","Cambridge Kinetics spoke at the event “Your Journey to AI Adoption as an SME”, hosted by Cambridge Network.","2025-07-22","\u002Fimages\u002Finsights\u002Fai-adoption-sme-2025.jpg","Mike Lewzey and Jason Mashinchi in front of the Kinabase and Cambridge Kinetics banners",[163,198],"Mike Lewzey",{"path":200,"title":201,"description":202,"date":203,"type":185,"topic":186,"image":204,"imageAlt":205,"imageTint":158,"author":6,"speakers":206,"draft":154},"\u002Finsights\u002Fwelcome-adam","Cambridge Kinetics welcomes another intern","Cambridge Kinetics is thrilled to welcome Adam, our newest intern, into the team.","2025-07-04","\u002Fimages\u002Finsights\u002Fadam-internship-2025.jpg","Adam, our newest intern",[],{"path":208,"title":209,"description":210,"date":211,"type":185,"topic":186,"image":212,"imageAlt":213,"imageTint":154,"author":6,"speakers":214,"draft":154},"\u002Finsights\u002Fkinabase-becomes-a-patron","Kinabase becomes a Patron of the Cambridgeshire Chamber of Commerce","Kinabase is proud to announce that we have joined the Cambridgeshire Chamber of Commerce as its newest Patron member.","2025-05-20","\u002Fimages\u002Finsights\u002Fkinabase-cambridgeshire-chamber-patron.jpg","The Kinabase and Cambridgeshire Chambers of Commerce logos",[],{"path":216,"title":217,"description":218,"date":219,"type":185,"topic":186,"image":220,"imageAlt":221,"imageTint":158,"author":6,"speakers":222,"draft":154},"\u002Finsights\u002Fone-to-watch","Cambridge Kinetics win ‘One to Watch’ at the Cambridge Independent Science & Technology Awards","Cambridge Kinetics is thrilled to have been named ‘One to Watch’ at the Cambridge Independent Science & Technology Awards.","2025-05-16","\u002Fimages\u002Finsights\u002Fone-to-watch-2025.jpg","Jason Mashinchi and Mike Lewzey with the One to Watch award",[],{"path":224,"title":225,"description":226,"date":227,"type":185,"topic":186,"image":228,"imageAlt":163,"imageTint":158,"author":6,"speakers":229,"draft":154},"\u002Finsights\u002Ffounder-joins-cambridgeshire-chamber-board","Our founder joins the Cambridgeshire Chamber of Commerce Board","Cambridge Kinetics’ founder Jason Mashinchi has been appointed to the Board of the Cambridgeshire Chamber of Commerce.","2025-04-30","\u002Fimages\u002Finsights\u002Fjason-mashinchi-2025.jpg",[],{"path":231,"title":232,"description":233,"date":234,"type":185,"topic":186,"image":235,"imageAlt":236,"imageTint":158,"author":6,"speakers":237,"draft":154},"\u002Finsights\u002Fifm-student-placement-marketing-and-ai","Startups, manufacturing and innovation – new IfM students at Cambridge Kinetics","Cambridge Kinetics teamed up with two more IfM students from the University of Cambridge to discover new ways to innovate.","2025-03-25","\u002Fimages\u002Finsights\u002Fifm-students-mar-2025.jpg","Thinley and Joud, IfM students from the University of Cambridge",[],{"path":239,"title":240,"description":241,"date":242,"type":185,"topic":186,"image":243,"imageAlt":244,"imageTint":158,"author":6,"speakers":245,"draft":154},"\u002Finsights\u002Fmwc-barcelona","Kinabase at MWC25 – a glimpse into the future of tech","Kinabase touched down in Barcelona for MWC25, where our founder Jason and Marketing Manager Laura immersed themselves in a whirlwind of innovation.","2025-03-12","\u002Fimages\u002Finsights\u002Fmwc-barcelona-2025-cover.jpg","Three photos from MWC25: Jason outside the venue, a headset on display, and a panel on the main stage",[],{"path":247,"title":248,"description":249,"date":250,"type":167,"topic":166,"image":251,"imageAlt":252,"imageTint":158,"author":6,"speakers":253,"draft":154},"\u002Finsights\u002Fmachine-learning-vs-human-learning","Our founder joins “Machine Learning vs. Human Learning” expert panel for Innovate UK","As we continue leading the way in AI-driven business innovation, our founder, Jason Mashinchi, joined a panel of industry experts at “Machine Learning vs. Human Learning – What Have We Learned?”.","2025-03-05","\u002Fimages\u002Finsights\u002Fmachine-learning-vs-human-learning-panel.jpg","Jason Mashinchi on the panel at St John’s Innovation Centre",[163],{"path":255,"title":256,"description":257,"date":258,"type":185,"topic":186,"image":259,"imageAlt":260,"imageTint":158,"author":6,"speakers":261,"draft":154},"\u002Finsights\u002Fifm-student-placement-customer-journeys","Cambridge Kinetics & the University of Cambridge – our IfM student placement at Kinabase","Cambridge Kinetics teamed up with four IfM students from the University of Cambridge to refine customer journeys for Kinabase.","2025-02-27","\u002Fimages\u002Finsights\u002Fifm-students-feb-2025.jpg","Our four IfM students from the University of Cambridge",[],{"path":263,"title":264,"description":265,"date":266,"type":185,"topic":186,"image":267,"imageAlt":268,"imageTint":154,"author":6,"speakers":269,"draft":154},"\u002Finsights\u002Fheading-to-mwc-barcelona","Cambridge Kinetics at MWC Barcelona 2025","Cambridge Kinetics – founders of Kinabase – are excited to be attending the Mobile World Congress (MWC) 2025 in Barcelona.","2025-02-20","\u002Fimages\u002Finsights\u002Fck-mwc-barcelona-2025.jpg","The Cambridge Kinetics and MWC Barcelona logos",[],{"path":271,"title":272,"description":273,"date":274,"type":185,"topic":166,"image":275,"imageAlt":276,"imageTint":154,"author":6,"speakers":277,"draft":154},"\u002Finsights\u002Fleading-the-way-in-ai-innovation","Leading the way in AI innovation – Cambridge Kinetics and Innovate UK BridgeAI","We’ve completed our Innovate UK BridgeAI project, which pushed what Cambridge Kinetics can do with AI-driven data management.","2025-01-20","\u002Fimages\u002Finsights\u002Fck-innovate-uk.jpg","The Cambridge Kinetics and UKRI Innovate UK logos",[],{"path":279,"title":280,"description":281,"date":282,"type":185,"topic":186,"image":283,"imageAlt":284,"imageTint":158,"author":6,"speakers":285,"draft":154},"\u002Finsights\u002Fteeing-off-the-festive-season","Teeing off the festive season – Cambridge Kinetics’ Christmas celebration","We celebrated 2024 with a Christmas party at the Tivoli: good food, mini golf triumphs and a look back at the team’s year.","2024-12-12","\u002Fimages\u002Finsights\u002Fchristmas-2024-team.jpg","Our team around a table at the Christmas party, wearing paper crowns",[],{"path":287,"title":288,"description":289,"date":290,"type":185,"topic":186,"image":291,"imageAlt":292,"imageTint":158,"author":6,"speakers":293,"draft":154},"\u002Finsights\u002Fyoung-business-person-award","Jason Mashinchi wins Gold at the SME National Business Awards","Our founder, Jason Mashinchi, won Gold for Young Business Person at the SME National Business Awards.","2024-12-09","\u002Fimages\u002Finsights\u002Fsme-national-awards-2024-jason.jpg","Jason Mashinchi being interviewed on the red carpet at the SME National Business Awards",[],{"path":295,"title":296,"description":297,"date":298,"type":299,"topic":166,"image":300,"imageAlt":301,"imageTint":154,"author":163,"speakers":302,"draft":154},"\u002Finsights\u002Fsme-digital-transformation-whitepaper","The future of digital transformation – new white paper from founder Jason Mashinchi","Discover how SMEs can harness AI to streamline operations and future-proof their businesses with insights from Cambridge Kinetics’ latest white paper.","2024-11-26","article","\u002Fimages\u002Finsights\u002Fsme-white-paper-cover.jpg","Printed copies of the white paper The Next Generation of Digital Transformation, How AI is Empowering SMEs",[],{"path":304,"title":305,"description":306,"date":307,"type":167,"topic":166,"image":308,"imageAlt":309,"imageTint":158,"author":6,"speakers":310,"draft":154},"\u002Finsights\u002Fcambs-b2b-south-2024","CambsB2B – our founder on digital transformation","Our founder, Jason Mashinchi, joined industry leaders at CambsB2B South to discuss how AI and digital transformation make businesses more efficient.","2024-11-14","\u002Fimages\u002Finsights\u002Fcambs-b2b-south-2024.jpg","The Digital Transformation panel on stage at CambsB2B South",[163],{"path":312,"title":313,"description":314,"date":315,"type":185,"topic":186,"image":316,"imageAlt":317,"imageTint":154,"author":6,"speakers":318,"draft":154},"\u002Finsights\u002Fmade-in-britain","British engineered software – helping businesses achieve more, with less","As part of National Manufacturing Day, we’re proud to be helping British manufacturers harness the opportunities presented by the 4th Industrial Revolution.","2024-09-27","\u002Fimages\u002Finsights\u002Fkinabase-made-in-britain.jpg","The Kinabase and Made in Britain logos",[],{"path":320,"title":321,"description":322,"date":323,"type":185,"topic":186,"image":324,"imageAlt":325,"imageTint":158,"author":6,"speakers":326,"draft":154},"\u002Finsights\u002Ffresh-talent","Welcoming fresh talent to Cambridge Kinetics","We worked with Ben Salkield and James Leung, first-year Computer Science students at the universities of York and Cambridge.","2024-09-09","\u002Fimages\u002Finsights\u002Fben-salkield-james-leung.jpg","Ben Salkield and James Leung, our summer interns",[],{"path":328,"title":329,"description":330,"date":331,"type":185,"topic":186,"image":6,"imageAlt":6,"imageTint":158,"author":6,"speakers":332,"draft":154},"\u002Finsights\u002Fcambridge-tech-week-2024","Showcasing Kinabase innovation at Cambridge Tech Week 2024","Cambridge Kinetics was picked as one of the 50 brightest early-stage companies to show Kinabase in Innovation Alley at Cambridge Tech Week 2024.","2024-08-29",[],{"path":334,"title":335,"description":336,"date":337,"type":185,"topic":166,"image":275,"imageAlt":276,"imageTint":154,"author":6,"speakers":338,"draft":154},"\u002Finsights\u002Finnovate-uk-bridgeai-grant","Cambridge Kinetics wins share of £32m Innovate UK grant to improve productivity with AI","We’ve been awarded a share of a £32m Innovate UK grant to develop AI that improves productivity in the creative industries.","2024-08-20",[],{"path":340,"title":341,"description":342,"date":343,"type":185,"topic":186,"image":344,"imageAlt":345,"imageTint":158,"author":6,"speakers":346,"draft":154},"\u002Finsights\u002Fnathans-work-experience","Work experience at Cambridge Kinetics: Nathan’s journey","Nathan, our summer work experience student, swiftly picked up a new coding language and had a fantastic first work experience at our office. Read the full story to find out more about his journey.","2024-07-12","\u002Fimages\u002Finsights\u002Fnathan-work-experience-2024.jpg","Nathan coding at a desk in our office",[],{"path":348,"title":349,"description":350,"date":351,"type":185,"topic":186,"image":352,"imageAlt":353,"imageTint":158,"author":6,"speakers":354,"draft":154},"\u002Finsights\u002Fcambs-b2b-north-2024","Driving growth and prosperity in our region: highlights from CambsB2B North","We met the businesses exhibiting and visiting at CambsB2B North in Peterborough, a city with tremendous potential and promising growth.","2024-06-14","\u002Fimages\u002Finsights\u002Fcambs-b2b-north-2024.jpg","Our team holding a CambsB2B photo frame at our stand",[],{"path":356,"title":357,"description":358,"date":359,"type":185,"topic":186,"image":360,"imageAlt":361,"imageTint":158,"author":6,"speakers":362,"draft":154},"\u002Finsights\u002Fbackstage-filming","Behind the scenes: our video shoot with Define Creative","We spent the day with Define Creative, filming the team and product for our upcoming marketing video.","2024-06-05","\u002Fimages\u002Finsights\u002Fdefine-creative-filming.jpg","The Define Creative crew setting up a camera and light in our office",[],{"path":364,"title":365,"description":366,"date":367,"type":185,"topic":368,"image":369,"imageAlt":370,"imageTint":158,"author":6,"speakers":371,"draft":154},"\u002Finsights\u002Fcreative-cambridge-2024","Kinabase connects with industry leaders at Creative Cambridge 2024","Hosted by Cambridge Enterprise, we showcased Kinabase at the Creative Cambridge 2024 conference. We highlighted how Kinabase can enhance creative businesses’ internal systems, impressing attendees with Kinabase’s speed and flexibility.","2024-05-20","systems-operations","\u002Fimages\u002Finsights\u002Fcreative-cambridge-2024.jpg","Jason Mashinchi speaking on stage at Creative Cambridge",[],{"path":373,"title":374,"description":375,"date":376,"type":185,"topic":186,"image":377,"imageAlt":378,"imageTint":158,"author":6,"speakers":379,"draft":154},"\u002Finsights\u002Fmini-biscuit-2024","Kinabase shines at Mini Biscuit 2024: revolutionising business management with AI","At Mini Biscuit 2024 in Peterborough we met more than 40 companies, from creative businesses and charities to consultancies.","2024-05-07","\u002Fimages\u002Finsights\u002Fmini-biscuit-2024.jpg","Our team at the Kinabase stand at Mini Biscuit",[],{"path":381,"title":382,"description":383,"date":384,"type":185,"topic":186,"image":385,"imageAlt":386,"imageTint":158,"author":6,"speakers":387,"draft":154},"\u002Finsights\u002Fifm-students-2024","Empowering innovation: how Cambridge students improved Kinabase for manufacturers","Cambridge Kinetics were delighted to welcome four master’s degree students from the University of Cambridge to help improve Kinabase.","2024-02-29","\u002Fimages\u002Finsights\u002Fifm-students-2024.jpg","The four IfM students with members of our team",[],{"path":389,"title":390,"description":391,"date":392,"type":185,"topic":186,"image":393,"imageAlt":394,"imageTint":158,"author":6,"speakers":395,"draft":154},"\u002Finsights\u002Ftruly-a-cambridge-christmas","Truly a Cambridge Christmas!","Last night saw the Cambridge Kinetics 2023 Christmas party at Trinity Hall, Cambridge.","2023-12-15","\u002Fimages\u002Finsights\u002Fchristmas-2023-trinity-hall.jpg","Our team at the 2023 Christmas party at Trinity Hall",[],{"path":397,"title":398,"description":399,"date":400,"type":185,"topic":186,"image":401,"imageAlt":402,"imageTint":158,"author":6,"speakers":403,"draft":154},"\u002Finsights\u002Fduxford-b2b-exhibition","Kinabase impresses at Cambs B2B Exhibition at Duxford","At the Cambridgeshire Chamber of Commerce B2B Exhibition, we demonstrated our AI-powered business software to strong interest from across the county.","2023-11-28","\u002Fimages\u002Finsights\u002Fduxford-b2b-hangar.jpg","Aircraft in the hangar at the Imperial War Museum, Duxford, where the exhibition was held",[],{"path":405,"title":406,"description":407,"date":408,"type":185,"topic":186,"image":409,"imageAlt":410,"imageTint":158,"author":6,"speakers":411,"draft":154},"\u002Finsights\u002Ftwo-year-anniversary","Celebrating our two-year anniversary, on the track!","This weekend we celebrated our two-year anniversary in style with quad biking, karting and dinner out with the team.","2023-09-18","\u002Fimages\u002Finsights\u002Ftwo-year-anniversary-karting.jpg","Our team in racing suits, holding helmets, at the karting track",[],{"path":413,"title":414,"description":415,"date":416,"type":185,"topic":417,"image":418,"imageAlt":419,"imageTint":154,"author":6,"speakers":420,"draft":154},"\u002Finsights\u002Fcyber-essentials-plus","Cambridge Kinetics Achieves Cyber Essentials Plus Certification","We are proud to announce that we have successfully achieved our Cyber Essentials Plus certification.","2023-08-01","security-standards","\u002Fimages\u002Finsights\u002Fcyber-essentials-plus.jpg","The Cambridge Kinetics logo beside the Cyber Essentials Plus certified badge",[],{"path":422,"title":423,"description":424,"date":425,"type":185,"topic":186,"image":426,"imageAlt":427,"imageTint":158,"author":6,"speakers":428,"draft":154},"\u002Finsights\u002Fexpanding-horizons","Expanding horizons at Cambridge Kinetics","This week Cambridge Kinetics is pleased to welcome two new faces, Sami and Callum – joining us for work experience and a summer engineering internship.","2023-07-11","\u002Fimages\u002Finsights\u002Fwork-experience-2023.jpg","Sami and Callum in our office, beside a Cambridge Kinetics banner",[],{"path":430,"title":431,"description":432,"date":433,"type":299,"topic":434,"image":435,"imageAlt":436,"imageTint":158,"author":6,"speakers":437,"draft":154},"\u002Finsights\u002Fhow-to-navigate-software-development","How to navigate software development","Transform your unique idea into a thriving business venture, with our guide to navigating the software development process and achieving success.","2023-05-25","software-projects","\u002Fimages\u002Finsights\u002Fcompass-forest.jpg","A hand holding a compass in a pine forest",[],{"path":439,"title":440,"description":441,"date":442,"type":185,"topic":186,"image":443,"imageAlt":444,"imageTint":158,"author":6,"speakers":445,"draft":154},"\u002Finsights\u002Funi-of-cam-students","IfM students collaborate with our team for upcoming product launch","We hosted University of Cambridge students from the master’s in Industrial Systems, Manufacturing and Management for two weeks.","2023-03-22","\u002Fimages\u002Finsights\u002Fifm-students-2023.jpg","Thomas and Francisco, master’s students from the University of Cambridge, in our office",[],{"path":447,"title":448,"description":449,"date":450,"type":299,"topic":166,"image":6,"imageAlt":6,"imageTint":158,"author":6,"speakers":451,"draft":154},"\u002Finsights\u002Fchatgpt-revolution-in-ai-business","ChatGPT and the Revolution of Artificial Intelligence","We discuss the latest developments in AI and why your business won’t want to be left behind.","2023-03-08",[],{"path":453,"title":454,"description":455,"date":456,"type":185,"topic":186,"image":457,"imageAlt":458,"imageTint":158,"author":6,"speakers":459,"draft":154},"\u002Finsights\u002Fchristmas-countdown-has-begun","The Christmas countdown has begun!","As today is our Cambridge Kinetics Christmas lunch, we are excited to celebrate another amazing year and welcome three new members to our team.","2022-12-14","\u002Fimages\u002Finsights\u002Fchristmas-lunch-2022.jpg","The Cambridge Kinetics team in Christmas jumpers and reindeer antlers at our office, December 2022",[],{"path":461,"title":462,"description":463,"date":464,"type":185,"topic":186,"image":465,"imageAlt":466,"imageTint":158,"author":6,"speakers":467,"draft":154},"\u002Finsights\u002Fnational-business-award-winners","Cambridge Kinetics win at SME National Business Awards 2022","We are thrilled to announce that Cambridge Kinetics are winners in the SME National Business Awards 2022.","2022-12-05","\u002Fimages\u002Finsights\u002Fsme-national-awards-2022-wembley.jpg","Three of our team in black tie at the SME National Business Awards 2022, in the stands of the stadium",[],{"path":469,"title":470,"description":471,"date":472,"type":299,"topic":434,"image":473,"imageAlt":474,"imageTint":158,"author":6,"speakers":475,"draft":154},"\u002Finsights\u002Frunning-a-successful-software-project-the-developer-perspective","Running a successful software project: the developer perspective","We’ve put together our insights into planning a software project from a developer perspective, to set you up for long term success.","2022-09-12","\u002Fimages\u002Finsights\u002Fdeveloper-at-desk.jpg","A developer in headphones working at a desk with code on screen",[],{"path":477,"title":478,"description":479,"date":480,"type":185,"topic":417,"image":481,"imageAlt":482,"imageTint":158,"author":6,"speakers":483,"draft":154},"\u002Finsights\u002Fcyber-essentials-certified","We’ve achieved Cyber Essentials certification","We are pleased to announce that Cambridge Kinetics has now achieved Cyber Essentials certification, thanks to our partners at Cambridge Support.","2022-07-21","\u002Fimages\u002Finsights\u002Fcircuit-board-teal.jpg","A circuit board lit in teal",[],{"path":485,"title":486,"description":487,"date":488,"type":185,"topic":417,"image":489,"imageAlt":490,"imageTint":158,"author":6,"speakers":491,"draft":154},"\u002Finsights\u002Fiso-9001-certification","Cambridge Kinetics has achieved full ISO 9001:2015 certification","We are proud to announce that Cambridge Kinetics has been awarded ISO 9001:2015 certification from BSI, demonstrating our commitment to quality outcomes.","2022-07-04","\u002Fimages\u002Finsights\u002Fiso-9001-certificate.jpg","Receiving our ISO 9001 certificate at the BSI awards",[],{"path":493,"title":494,"description":495,"date":496,"type":185,"topic":186,"image":497,"imageAlt":498,"imageTint":158,"author":6,"speakers":499,"draft":154},"\u002Finsights\u002Fcambridgeshire-county-day","Inspiring entrepreneurship at Cambridgeshire County Day","Cambridge Kinetics had the pleasure of taking part in the inaugural Cambridgeshire County Day at Newmarket Racecourse.","2022-06-24","\u002Fimages\u002Finsights\u002Fcambridgeshire-county-day.jpg","Visitors at our stand in the AstraZeneca Entrepreneurship marquee at Cambridgeshire County Day",[],{"path":501,"title":502,"description":503,"date":504,"type":299,"topic":434,"image":505,"imageAlt":506,"imageTint":158,"author":6,"speakers":507,"draft":154},"\u002Finsights\u002Fthe-six-factors-to-consider-when-planning-a-software-project","The six factors to consider when planning a software project","Got a great idea for an app but don’t know where to start? Our guide to the six factors to consider when planning a software project.","2022-05-18","\u002Fimages\u002Finsights\u002Fwireframe-notebook.jpg","App wireframes sketched in a notebook beside a phone",[],{"path":509,"title":510,"description":511,"date":512,"type":185,"topic":186,"image":513,"imageAlt":514,"imageTint":158,"author":6,"speakers":515,"draft":154},"\u002Finsights\u002Fbusiness-award-winners","We’re gold business award winners!","Cambridge Kinetics has struck gold and been awarded “Best New Business” of 2021.","2022-03-15","\u002Fimages\u002Finsights\u002Fhunts-sme-awards-2021-gold.jpg","On stage collecting the gold Best New Business award at the Hunts SME Business Awards 2021",[],{"path":517,"title":518,"description":519,"date":520,"type":299,"topic":368,"image":521,"imageAlt":522,"imageTint":158,"author":6,"speakers":523,"draft":154},"\u002Finsights\u002Fseeing-things-why-augmented-reality-will-change-work","Seeing things? Why augmented reality will transform industry","With all the recent talk about the “metaverse”, we discuss how augmented reality is on a disruptive path to transform industry and change the way we work","2022-02-23","\u002Fimages\u002Finsights\u002Faugmented-reality-manufacturing.jpg","Two engineers wearing HoloLens headsets examine a life-size 3D hologram of a jet engine",[],{"path":525,"title":526,"description":527,"date":528,"type":185,"topic":186,"image":529,"imageAlt":530,"imageTint":158,"author":6,"speakers":531,"draft":154},"\u002Finsights\u002Fwelcoming-joe","Cambridge Kinetics welcomes Joe to our growing team","We are delighted to welcome Joe to the team as a software engineer.","2022-01-12","\u002Fimages\u002Finsights\u002Fjoe-bibby.jpg","Joe Bibby at his desk",[],{"path":533,"title":534,"description":535,"date":536,"type":185,"topic":186,"image":537,"imageAlt":538,"imageTint":154,"author":6,"speakers":539,"draft":154},"\u002Finsights\u002Fwe-are-business-award-finalists","We’re business award finalists!","Cambridge Kinetics is so excited to become finalists for three awards in our first-ever Business Awards.","2021-12-21","\u002Fimages\u002Finsights\u002Fsme-huntingdonshire-awards-2021-finalists.jpg","A gold star beside the Huntingdonshire SME Business Awards 2021 logo",[],{"path":541,"title":542,"description":543,"date":544,"type":299,"topic":368,"image":545,"imageAlt":546,"imageTint":158,"author":6,"speakers":547,"draft":154},"\u002Finsights\u002Fimplementing-360-visibility-of-your-business-processes","Implementing 360° visibility of your business processes","Establishing a complete overview over all of your manufacturing and business processes for a truly efficient organisation.","2021-11-25","\u002Fimages\u002Finsights\u002Fair-traffic-control-tower.jpg","An air traffic control tower against a blue sky",[],{"path":549,"title":550,"description":551,"date":552,"type":185,"topic":186,"image":553,"imageAlt":554,"imageTint":158,"author":6,"speakers":555,"draft":154},"\u002Finsights\u002Fnour-joins-our-team-to-support-exceptional-growth","Nour joins us as part of our exceptional growth","Cambridge Kinetics is delighted to welcome Nour as a software engineer to our team.","2021-11-15","\u002Fimages\u002Finsights\u002Fnour-elgeziry.jpg","Nour Elgeziry at his desk",[],{"path":557,"title":558,"description":559,"date":560,"type":185,"topic":186,"image":561,"imageAlt":562,"imageTint":158,"author":6,"speakers":563,"draft":154},"\u002Finsights\u002Fwelcoming-daniel","Cambridge Kinetics welcomes software engineer Daniel to the team","Following the appointment of a new operations director, Cambridge Kinetics continues to expand as Daniel Famiyeh joins the software team.","2021-10-12","\u002Fimages\u002Finsights\u002Fdaniel-famiyeh.jpg","Daniel Famiyeh working at his laptop",[],{"path":565,"title":566,"description":567,"date":568,"type":185,"topic":186,"image":569,"imageAlt":570,"imageTint":158,"author":6,"speakers":571,"draft":154},"\u002Finsights\u002Fdavid-joins-growing-team-as-operations-director","Experienced Operations Director boosts capacity at Cambridge Kinetics","Cambridge Kinetics have appointed David McLeary to the role of Operations Director – the newest member of our management team.","2021-10-05","\u002Fimages\u002Finsights\u002Fdavid-mcleary.jpg","David McLeary at a meeting table with his laptop",[],{"path":573,"title":574,"description":575,"date":576,"type":299,"topic":368,"image":577,"imageAlt":578,"imageTint":158,"author":6,"speakers":579,"draft":154},"\u002Finsights\u002Fstaying-ahead-in-tech-savvy-industries","Staying ahead in a tech-savvy industry","Staying ahead of competitors is never easy. A smooth innovation process is key to keeping a competitive advantage.","2021-09-23","\u002Fimages\u002Finsights\u002Fengineer-in-lab.jpg","An engineer working on a laptop in a lab full of equipment",[],{"path":581,"title":582,"description":583,"date":584,"type":185,"topic":434,"image":585,"imageAlt":586,"imageTint":154,"author":6,"speakers":587,"draft":154},"\u002Finsights\u002Fstratton-recruitment","Successful launch of new Stratton Recruitment website and database","Cambridge Kinetics worked with Stratton Recruitment on a new website and recruitment database, and a refresh of their branding.","2021-09-14","\u002Fimages\u002Finsights\u002Fstratton-recruitment-website.jpg","The newly designed Stratton Recruitment website landing page",[],{"path":589,"title":590,"description":591,"date":592,"type":185,"topic":186,"image":593,"imageAlt":594,"imageTint":158,"author":6,"speakers":595,"draft":154},"\u002Finsights\u002Fwelcoming-josh","We’re delighted to welcome Josh to our growing team!","With the rapid growth of the company, Cambridge Kinetics are delighted to announce the addition of a new Systems Analyst.","2021-09-06","\u002Fimages\u002Finsights\u002Fjosh-wilkinson.jpg","Josh Wilkinson at his desk",[],1791858059716]