Events
Exhibition In person

CambsB2B North 2026


One day, hundreds of businesses, and one question we got asked at the stand more than any other: where do we even begin with this?

  • 11 Jun 2026
  • Holiday Inn Peterborough West

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Full details on the event website

Date 11 Jun 2026
Where Holiday Inn Peterborough West
Format In person

Peterborough's biggest business event of the year brought hundreds of decision-makers into one room, with the Cambridgeshire Chamber marking a hundred years in the city. Alongside the exhibition floor, a seminar programme ran through the day.

Jason's talk on AI and automation without the hype: where to start


Forty minutes on the practical mechanics of getting going, built around one idea: treat AI as a very knowledgeable intern. Fast, capable, and occasionally confidently wrong.

  • Foundations beat tools. Most teams struggle because their data is spread across SharePoint, a CRM and a dozen spreadsheets
  • Four levels to work through: asking and exploring, instructing, reviewing, then automating
  • Start from a real pain point, consolidate the data behind it, then pilot on actual work and measure the output
  • Written-down processes are gold dust. They are what make the results consistent

Who was there from our team

JM Jason Mashinchi Managing Director
MM Millie Martin Marketing Manager
ML Mike Lewzey Head of Operations

Getting there

Holiday Inn Peterborough West

Thorpe Wood, Peterborough, PE3 6SG

Five minutes by car from the city centre, with parking on site.

Directions