Cambridge Kinetics wins share of £32m Innovate UK grant to improve productivity with AI

We are delighted to announce Cambridge Kinetics have won a competitive award for Innovate UK grant funding to develop artificial intelligence to improve productivity in creative industries.
Focused on our flagship product, Kinabase, this high-profile grant award will boost productivity by reducing barriers to entry for data-driven decision making for creative professionals, through the development of AI-powered data capture and data analysis tools.
The Innovate UK BridgeAI competition aims to support the development and adoption of Artificial Intelligence (AI) and Machine Learning (ML) solutions in priority sectors such as transport, construction, agriculture and creative industries.
Kinabase is a next-generation business management platform, combining the power of traditional CRM/ERP systems with the flexibility of spreadsheets – enabling businesses to boost productivity through streamlined workflows and improved efficiency. From marketing to operations, to risk management and compliance – gain complete control over every aspect of your business, right at your fingertips.
Jason Mashinchi, Managing Director of Cambridge Kinetics said, “We’re thrilled to be a part of Innovate UK’s BridgeAI programme. Our mission is to provide systems that enable organisations to focus on what matters – and this grant enables us to reduce barriers to entry for businesses needing bespoke software systems, helping our clients to achieve more in less time”. Jason explains how the use of technology can make business more effective and productive, automating administrative tasks and giving the right information to the right people, at the right times.
“This grant enables us to reduce barriers to entry for businesses needing bespoke software systems, helping our clients to achieve more in less time.”
— Jason Mashinchi, Managing Director
Made in Britain CEO John Pearce commented: “Cambridge Kinetics exemplifies the innovation and excellence that British manufacturing and technology are renowned for and that Made in Britain is proud to celebrate. This achievement highlights the vital role UK manufacturers are playing in driving development and advancing AI technologies across a wide range of sectors.”
About Cambridge Kinetics
Cambridge Kinetics is a business systems consultancy at St John’s Innovation Centre in Cambridge, UK. Since 2021 we’ve helped manufacturers, charities and service businesses replace spreadsheets and disconnected tools with systems that fit how they work, built on our own platform, Kinabase, and supported for the long term. We’re ISO 9001 and Cyber Essentials Plus certified.
About Innovate UK
Innovate UK, part of UK Research and Innovation, is creating a better future by inspiring, involving and investing in business developing life-changing innovations.
We provide targeted sectors with expertise, facilities and funding to test, demonstrate and evolve their ideas, driving UK productivity and economic growth. Join our network and communities of innovations to realise the potential of your ideas and accelerate business growth. Innovate UK: inspiring business innovation.
For more information on the grant, visit GOV.UK.
Contact Cambridge Kinetics at info@
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